Media Coverage

MeerKAT created a buzz on all media platforms during the preliminary monitoring period, with majority of media engagements on the day of the launch, 13 July 2018. The MeerKAT launch was mentioned more than 2 500 times on the collective media platforms namely; print, broadcast, online, and social media.

Overview Consolidated Media Coverage

Majority of the engagement was on social media

Overall Media Engagement

Overall Advertising Value Equivalent (AVE)

R 28 371 145.95

Overall Sentiment

 Overall Language Use
   

MeerKAT Launch in Print Media

Based on the preliminary data, the MeerKAT64 launch appeared a total of 100 times in Editorial Print.

Editorial Print Source

AVE Distribution for Editorial Print

 
  Magazine 6%
  Newspaper 94%
 Total:  R 7 800 056.35
National Footprint for Editorial Print

Overall Sentiment

 Overall Language Use
   
Top 10 Editorial Media Sources Top 10 Journalists
Diamond Field Advertiser 7
The Mercury 6
Cape Times 5
Sunday Times 5
Pretoria 4
Saturday Star 4
Sunday Sun Johannesburg 4
Cape Argus 3
Saturday Dispatch 3
Naweek Beeld 3

Elsabe Brits 9
Malaika 6
Vanessa McBride 6
Tanya Faber 5
Anelise Khubeka 4
Norma Wildenboer 3
Rusana Philander 3
Tyron Pretorius 3
Wendel Roelf 3
Hogarth 2
Mentions of Spokespeople in Editorial Print Keywords in Editorial Print
Dr Fernando Camilo 35
Ben Ngubane 19
Minister Mmamoloko Kubayi-Ngubane 19
Rob Adam 10
Naledi Pandor 4
Anton Binneman 2
Derek Hanekom 2
Lorenzo Raynard 2
President Ramaphosa 1
Square Kilometer Array / SKA 91
MeerKAT 91
Department of Science & Technology 35
Education & Development 17
Phil Diamond 16
MeerLICHT 1

MeerKAT Launch in Broadcast Media

Based on the preliminary data, the MeerKAT64 launch appeared a total of 413 times in Broadcast Media.

Editorial Print Source

AVE Distribution for Editorial Print

 
    Radio 60%
    Television 40%
     
 Total:    R 20, 685, 185.74
National Footprint for Broadcast Media
*The graph above outlines broadcast media for radio only. Broadcast media for television has a 100% national coverage.

Content Sentiment in Broadcast Media

Language Use in Broadcast Media
   
Top 10 Broadcast Radio Sources Top 10 Broadcast Television Sources (8)
Radio 702   30
SAFM   23
Cape Talk   19
RSG   12
SmileFM   12
Radio 2000   11
Good Hope FM   10
KFM   10
Power FM   10
Radio Tygerberg   10
Rise FM   10

 

ENCA   64
SABC News   45
SABC2   25
Afro Worldview   20
SABC3   5
ETV   2
CNBC Africa   1
kykNET   1
Mentions of Spokespeople in Editorial Print Keywords in Editorial Print
Deputy President David Mabusa   191
Minister Mmamoloko Kubayi-Ngubane   79
Rob Adam   41
Naledi Pandor   26
Ben Ngubane   22
Dr Fernando Camilo   22
Lorenzo Raynard   10
Bernie Fanaroff   1
     
MeerKAT   352
Square Kilometer Array / SKA   184
Department of Science & Technology   26
Education & Development   26

MeerKAT64 Launch in Online Media

Based on the preliminary data, the MeerKAT64 launch appeared a total of 169 times in Online Media

Online Media Source

AVE Distribution for Online Media

 There is no segregation in online media sources

Website Traffic
60%

Content Sentiment in Online Media
Mentions of Spokespeople in Online Media Keywords in Online Media
Naledi Pandor 3
Ben Ngubane 2
President Ramaphosa 1
Dr Fernando Camilo 1
Minister Mmamoloko Kubayi-Ngubane 1
Square Kilometer Array / SKA 144
MeerKAT 126
Department of Science & Technology 8
Phil Diamond 1
Education & Development 1

MeerKAT Launch in Social Media

Based on the preliminary data, the MeerKAT64 launch appeared a total of 1 498 times in Social Media

Broadcast Media Source

AVE Distribution for Broadcast Media

 
 

Twitter R 719, 130.00

Total:   R 719, 130.00

Potential Reach 3 595 650 Followers

Content Sentiment in Social Media

 Top 5 #Hashtags
 
MeerKAT   MeerKATunveilled
     
Mondaymotivation Academictwitter MeerKAT64
Top 10 Influences (Highest Following) Top 5 Most Active
Department of Science and Technology
Kathrada Foundation
NRF South Africa
CameronNeylon
Wilton Park
SKA Africa
NRF SAASTA
On Think Tanks
Nisha Varghese
Dr Shakira Choonara

 

SKA Africa   83
Shirley PN   32
Faith Mamphoka   31
SKA Outreach   13
Department of Science and Technology   12

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Contact

Lorenzo Raynard
SKA SA Head: Communication and Stakeholder Relations
Email: lraynard@ska.ac.za
Mobile: +27 (0)71 454 0658

Downloadable Resources